L'aria che tira is an Italian talk show
about political and economic issues on air since October 2011 on La7 channel.
The title literally means "what's in the air"
but it's a common metaphor for "how's the mood".
I was asked to design the whole show package: animated logo, bug, opening credits, bumpers, transition wipes, lower thirds and background loops for the studio's videowalls.
The concept is based on the classic 50's style cartoons.
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Opening credits are based on a cartoon in which Myrta, the show host, is getting around through the city of Rome, buying things and checking the economic trend before going into La7's building to start the daily show.
Like the show title's literal meaning, i decided to make the credits
appear through a breath of air.
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