Feltrinelli Editore is an Italian publishing company.
I was asked to design a visual identity concept for its brand new tv channel and social networks based on the idea of COMMUNITY.
I designed a 3D version of the traditional logo starting from its main corner points which are connected by simple thin lines.
The final result is a solid structure which can be deformed by moving those corner points or on the contrary, starting from a deformed version, the final logo can be create by moving the points. That's also the idea of the main ident where different actors, tv presenter, or ordinary people move the corner points to contribute in building the brand.
